GENE SIMMONS To Attend INDIANAPOLIS 500

May 22, 2007

IndyStar.com reports that KISS bassist/vocalist Gene Simmons, his Simmons Abramson Marketing business partner, Richard Abramson, and their entourage are expected to arrive at the the Indianapolis 500 around 5 p.m. on Thursday. The company has a contract for marketing the IndyCar Series and is involved with developing corporate sponsorships and branding.

Simmons is still high on the IndyCar Series, and you can catch him wearing his "I Am Indy" baseball cap in the "Gene Simmons Family Jewels" show that airs on A&E. That program recently gave viewers an up-close-and-personal view of Simmons' face-lift.

Apparently, Simmons' partner, Shannon Tweed, and their kids, Nick and Sophie, are not making the trip to Indianapolis.

Simmons and Abramson plan to be involved in business meetings during their stay, but there will be some time for fun. The KISS bassist is planning to ride in the IPL 500 Festival Parade, show up at the Regions Bank 500 Festival Snakepit Ball on Saturday night and attend the race.

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